Mar 11, 2020
SYNOPSIS
Marketing RV with Ranalli & Volpe pulled up to Monarch Staffing in
Springfield, Delaware County, to interview founder, CEO, and Madam
Butterfly Laura Kasper about the relationship between recruiting
and marketing. Whether you own or run a small, mid-sized, or large
business, you need to understand the benefits of integrating HR
with marketing. Recruiting today amounts to partnering with diverse
groups that span five generations.
It is no surprise that Laura’s career began in marketing before she launched Monarch Staffing in 2001. What began as a single office staffing agency has evolved to a full-service human resources provider operating in the five-county Philadelphia region and serving clients across the country.
We discussed with Laura the advantages and challenges electronic communication presented to her industry and how she successfully navigated the transition. Thus, living up to the company’s name. Laura said she chose the name Monarch because the hiring process creates a transition period for both the employer and job seeker.
Retention is as much a concern for employers as recruitment. Laura explained methods her company employs to help clients implement what she calls the white glove treatment to build lasting employer-employee relationships. Laura said the same philosophy in Joey Coleman’s “Never Lose a Customer Again” can be applied to human capital to boost employee retention.
ELH is Monarch’s mantra. It stands for Everyone Leaves Happy.
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HIGHLIGHTS
02:37 Technology’s impact on the recruiting and
staffing business
04:12 Laura’s 30 second elevator pitch
05:27 The unofficial marketing gurus behind
Monarch Staffing
07:30 Ebbing employee turnover through integrated
marketing
09:00 Beyond recruiting: retention
12:53 Where applicant tracking systems fall
short
18:09 How the candidate experience affects your
image and brand
19:15 Gene’s major interview faux pas
21:30 Why nannies make great employees
24:20 The staffing underworld