Feb 4, 2019
There are two common mistakes made regarding marketing: incorporating it after establishing a business rather than making it an integral part of a business plan and placing it first on the chopping block during rough fiscal spells. Ranalli and Volpe advise otherwise. It is always important to make marketing a priority from the get-go and beyond. The cost involved does not have to be astronomical but be ready to roll up your sleeves and get to work. Better yet, hire a pro to do the work for you.
In this episode, Gene discusses the importance of social media analytics, and offers three steps to dealing with negative online reviews. You will learn how your business can show up at the top of a web search, Google in particular, and how to ensure positive news appears first.
In terms of promoting your business and maintaining a positive image, always control your messaging. Get in front of any story about you, your business, or your product. This require active marketing.
HIGHLIGHTS
06:20 Tracking marketing and the importance of allocating a percentage of revenue to marketing—always!
08:22 Maintaining relationships, instigating word-of-mouth advertising, and the importance of consistent messaging.
10:00 The Pica’s example.
15:04 The importance of Googling yourself and doing so anonymously. Learn how here.
19:25 If you are not aware of negative press about your brand, you risk missing the mark when trying to increase sales.
23:00 Gene discusses how web marketing affects your search results.
29:00 Why Gene uses the in his Instagram and Twitter handles.